Why Businesses Should Invest in Content Marketing

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If you’re looking to increase your website traffic, improve your social media engagement and quickly convert leads into real customers, then you must start investing in high quality content for your website; content that educates your audience and brings them something interesting.

Content marketing is a long-term investment, and the best way to grow your website traffic organically. It takes time to build up valuable and engaging content but once you have it it’s yours forever and it adds an invaluable level of trust and expertise to your brand, as well as providing you with a stock pile of interesting blogs, videos and infographics to keep your social media audience engaged.

A recent study evaluated the cost of hiring a content marketing team vs. creating a paid search campaign. For medium- and large-sized businesses, content marketing cost up to 41% less per lead than paid search.

Did you know that 53% of marketers claim that content marketing is their top inbound strategy? B2B marketers, in particular, allocate up to 28% of their budget to content creation!

Online users are becoming savvy to advertisements and learning how to block them, searching for information prior to purchasing is on the rise, and as a business you need to start investing in quality content for your clients in order to grow your online presence and your business.

We take a look at the top 5 most important benefits to investing in content marketing.

It boosts your SEO

Search Engine Optimisation is all about impressing the ‘Google gods’, and there’s no better way to do this than to provide them with excellent content to deliver to their users.

The purpose of creating written content is to drive traffic to your website and build trust with potential clients. To serve both of these purposes your content needs be relevant and discoverable by your target audience; this is where your keywords come in to play.

Keywords are search terms used by your clients and are the exact terms that you need to optimise your content for, thus boosting your online presence. Understanding what your audience is looking for helps you to deliver the content they really want. Work with your team to make a list of these key search terms and use this as your guide to write blogs and other content for your site.

For example, if you want to drive people to your website that search for ‘quality flatpack furniture’, then you need to create written content using the keyword ‘quality flatpack furniture’.

Social media growth

Investing in content of any kind adds heaps of value to your social media strategy, as well as your overall marketing strategy. Any content you invest in can be shared over time across your social media.

Social media marketing is a powerful way to reach and engage with new leads. Once consumers start to see how useful and valuable your content really is, they will see it as a benefit to follow your brand on Facebook, Instagram, and wherever else you may be!

Content marketing drives conversions

Perhaps one of the greatest benefits of investing in content marketing is that it helps your company drive more conversions over time. Research shows that companies who create consistent marketing content experience conversion rates nearly 6 times higher than their competitors who don’t invest in content marketing! Competitive content marketing often requires a significant investment of time, money, and resources, but it eventually pays off by leading to more conversions.

Pre-qualify your sales

Your customers and leads have a problem that your brand can solve, that’s the motive for most transactions. What better way to educate them about their challenges and your solution than to provide them with engaging content? Be sure to develop content topics around your customers’ biggest pain points to help them better understand what steps they need to take to solve their problems.

As you start to create quality content that provides value to your leads and customers, you’ll start to build credibility and authority with your target audience. For instance, writing blog posts about common challenges that your customers face or issues that relate to your industry shows site visitors that you really know your stuff. This will encourage them to trust your advice and guidance when it comes to products and services that can add value to their lives.

This type of relationship between business and customer also pre-qualifies your leads because they will have a much higher level of trust and understanding of your brand before they contact you.

Content marketing is cost-effective

Content marketing is far more cost-effective than many traditional inbound marketing tactics. Since content marketing is typically easier to get started and more popular with customers who are tired of traditional advertising messages, this tactic can often help reduce the amount of money that marketers need to spend when engaging leads and customers. In fact, according to Content Marketing Institute, content marketing costs 62% less than outbound marketing even though it generates more than 3 times as many leads!

Investing in content marketing is part of the long-game in and is about building long-term trusting relationships with your clients, rather than making one-time sales. The best way to benefit from content marketing is to deliver it consistently. Consistent content will keep your audience engaged, move them down the sales funnel to becoming fantastic clients and will also increase your website traffic.

If you’re looking for a reliable Isle of Man Copywriter to create engaging content for you and grow your website traffic, please contact DM Design & Marketing today.  We have the team and expertise to deliver you great results.

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