Content Marketing

Content Marketing Isle of Man

The most cost-effective way to drive organic traffic to your site

Content Marketing is the absolute best way to drive organic traffic to your website (without the use of paid advertising) and is one of the best investments that your business can make.Content Marketing Isle of Man

Content comes in the form of blogs, images, and videos. The purpose is not to promote your brand, but to offer your audience interesting content that entertains or offers advice on topics of interest, thus leading to brand recognition and trust.

DM Design and Marketing employ a small select group of experienced individuals who specialize in high quality content, and we work with you to create a complete content management plan, with the strategy to drive your prospects to the next stage of the sales funnel.

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Building trust and engagement

Informative content shows a high level of expertise from your brand and builds trust with your audience; making you the ‘go to’ company in industry.

Consistently delivering that great content keeps your audience engaged. The marketing term ‘effective frequency’ is used in research to describe the way in which frequently viewing the same advert, content, message, or brand is likely to increase our engagement with that company and our likeliness to buy from them.

We work with you to create a plan that’s built upon the foundations of your long-term goals and relative to your target audience, delivering you a streamline of effective and interesting content.

Our content marketing process

Keyword Research

Working together with you, we create a list of keywords; these are search terms that are used by your clients and are the exact terms that we need to optimise your content for, thus boosting your online presence. Understanding what your audience are looking for, helps us to deliver the content they really want.

Creating Content

Now that we understand what your audience wants, we can work to create great, unique content; all upon the foundation of our keyword research. Our copy writers and videographers will get to work on launching your new campaign.

Consistently delivering and generating leads

We work with our clients on a full content management plan so that we can ensure we deliver content consistently over a long period. Content marketing is a long-term strategy in comparison to some other forms of marketing, but it is the cheapest and most effective way to drive business to your site.

Analytics

Refinement is about delving deeper; we’ll focus in on the website analytics and see which content is driving the best result. This is the stage where we’ll choose which content to increase and which to stop creating.  Optimising your campaign results is our number one priority.

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