DM Design & Marketing are branding specialists, based in the Isle of Man, creating purposeful and compelling brands with genuine results driven by research, strategy and design.Brand Design Isle of Man
Creating an original identity that’s just as unique as your company
From new brands, re-brands and brand-refreshes, we drive business forward with a long-lasting competitive edge.
Our branding process
We believe great results come from truly understanding your position and surroundings, so we like to begin by really getting to know you and your customers. There’s no quick-and-easy way of figuring this out, so we use a number of different research techniques alongside traditional competitor research and customer analysis.
Developing the brief
Following our research, we begin by defining a solid brief. By listening to your objectives, we can develop a strategy that will give us a blueprint for success; this becomes the foundation of our creative work and ensures that you have clarity and consistency in your communications with our team.
Starting with creative ideas and exploring concept, we bring your story to life and translate your strategy into an ownable, creative identity. We test, we develop, we reach, and we discover — continually measuring against the brief and defined objectives.
Refinement is about delving deeper; we’ll focus in on the details and take your identity concept to the next level. This is the stage where we start to see the brand come to life with visuals developed for branding, stationery and website, along with basic brand guidelines for colour, imagery and typography.
Launch and Implementation
This is it, the culmination of our combined efforts. This is the birth of your new brand. We produce all of the communication tools you’ll need for your organisation to thrive — from brand guidelines, signage, stationery, brochures, websites and much more.
Even after your new brand identity has gone live it’s still not over; a successful brand never sits still. As your organisation moves forward we’ll continue to work with you to ensure your identity is always performing at its very best; listening, analysing and constantly improving.