Social media doesn’t only serve as a brand ambassador of your business, but also as an extremely valuable asset, if you understand how to use it to its best advantage and avoid giving up too much of your own time. Here we’ve written our guide to getting more for your business from Isle of Man social media.
When we discuss ‘SEO’ or ‘Search Engine Optimisation’, we tend to focus solely on optimising our website and can sometimes leave things such as our social media outside of this. However, if you’ve been working tirelessly on keyword optimisation and are still not seeing the results you want, then it may be because you’re missing some of the other key elements that play a part in optimising your SEO ranking; such as, quality content, and a strong social media presence.
Is it worth investing in my Isle of Man social media?
It’s important that your social media platform represents your Isle of Man business as superbly as your website does. Take Facebook as an example, the platform has 2.2 billion active users each month, and in 2015 influenced 52% of consumers online and offline purchases! Social media should be considered an asset to your business, and if you use it to its full advantage there’s really no reason why it shouldn’t drive increased traffic to your website.
- Strengthen your brand
- Generate leads
- Connect with your audience
Our guide to optimising your Isle of Man social media
Understand your audience:
The first and most important thing to do is to develop an understanding of your target audience, and pinpoint which platforms or online groups they are likely to be using/associated with.
If your company is selling business-to-business, then it’s important to be present on LinkedIn. If your business/product is aimed at the ‘lifestyle’ market, then it’s probably worth having a presence on Instagram. Your time is limited and best spent on platforms that are more likely to generate clients. We recommend beginning with just three social media platforms and also posting content/updates at the most likely time for those users to be active on the platform.
Next, focus on trends or groups that your Isle of Man audience might be associating with online. Follow these groups and use the hashtags that connect with your products.
Optimising your page setup:
For Search Engine Optimisation, the content on every page is crucial to helping search engines understand what your website is about. Social media optimisation (SMO) is very similar.
Creating a social profile seems like a simple task, yet it’s one of the first areas of SMO where businesses fall short. Here’s some quick tips.
- Profile photo: Your profile photo should be your company logo, or a head shot of yourself if you’re a freelancer, consultant or personality.
- Bio: State exactly what your company does in the first line of your ‘about’ section. If possible, place a trackable link back to your website within your bio to drive more traffic. Using relevant keywords in your bio will also give your page more visibility in search results.
- Link your shop or your website: On Facebook, you can now include your products within the ‘shop’ section, which means consumers can buy directly from the page. If your company is providing a service rather than a product, then change your ‘message’ button to ‘contact us’ and link it directly to your site to drive more traffic.
Most importantly, complete your full page before publishing it. The more complete your page is, the more it will stand out.
Hashtags seem to be used so abundantly these days that it appears to be rather random and pointless to those who aren’t familiar with using social media to market a business. However, they’re actually much more important than you might think.
Think of hashtags like the ‘keywords’ of social media. If you search a particular term on Instagram, such as, ‘Isle of Man Social Media’, you’ll have a page of images that have ‘#isleofman’ or ‘#isleofmansocialmedia’ in the caption; these images will likely be of scenery and relevant businesses. It’s important to use hashtags that make your image or post discoverable to those who may be looking for exactly what you’re selling.
Targeted, sponsored advertising:
Social media is highly diluted with similar competing businesses, so raising your head above the parapet can, at times, be a more competitive task. Which is exactly why social media platforms sell ‘sponsored advertising’. Similar to buying advertising space in a publication or on a billboard, but much more targeted to a specific audience.
Targeted advertising allows you to spend your money targeting an audience that’s completely defined by you. You can choose this audience based on age, gender, hobby, industry of work, location and more! Best of all, you can set a budget and measure your return on investment by Analysing how much traffic this particular promotion has driven to your site.
Use a scheduling tool to save yourself time:
One of the biggest reasons that small to medium sized businesses give for neglecting their social media platforms is not having time each day to post content. In comparison to their main role within the business it’s easy to see why social media can fall to the waist side.
These platforms give you the ability to schedule all of your social media posts across multiple platforms at once, so not only will this free up your time for the rest of the week, but it will save you time by removing the need to post separately on each individual platform.
A professional digital media marketer understands the importance of optimising your pages for search results, aligning your business with influential partners, and defining your target audience.
DM Design & Marketing have the expertise to maximise the revenue potential from your social media channels and promote sponsored content with maximum reach, engagement, and cost effectiveness; taking the responsibility away from you, so you can focus on the other parts of your business. Contact us today for more information.