When you have a great business idea, you want to jump into your entrepreneurial career right away! But approach with caution! Sure, it’s absolutely possible to have a super successful business without being a marketing expert, but what’s not possible is to succeed in your venture without any sort of marketing plan for your new business.
If you’re unsure of where to begin, follow our guide ‘a basic marketing plan for your new business’ below, and take your business from a mere possibility to a growing prosperity!
1. Invest in a sleek and responsive website
Your company website is the silent and most powerful advocate of your business, so it’s important to work with an experienced and professional web developer to get it right and to seamlessly integrate it with your content, your brand and your target market.
The majority of consumers will research a company online before they make contact, which means that more than ever before, the aesthetic and functionality of your website could mean the difference between your business sinking or growing.
- Avoid adding too much text
- Keep your menu short and sweet
- Make sure to link your social media profiles
- Ask friends to test it before you promote it
2. A professionally and sleek brand
Supermarket consumers spend an average of 10 seconds looking at a product on a shelf before deciding whether or not to buy it, so it’s important to grab their attention with an eye-catching design, and to play into the psychology of branding – using images that help consumers brains make a short-cut towards understanding exactly what your product is.
Branding is about how an audience connects with your company on multiple levels and through different brand touch points.
There’s often confusion amongst businesses about what branding really means; and it’s important to have a full understanding of your brand before you can create successful branding. For some handy tips, check out our blog on Logo Design.
3. Develop a social media strategy
It’s important that your social media platform represents your business as superbly as your website does. Take Facebook as an example, the platform has 2.2 billion active users each month, and in 2015 influenced 52% of consumers online and offline purchases! Social media should be considered an asset to your business, and if you use it to its full advantage there’s really no reason why it shouldn’t drive increased traffic to your website.
A highly considered social media strategy should be part of a marketing plan for your new business.
Read our full guide to optimising your social media.
4. Create an SEO plan
SEO stands for Search Engine Optimisation; optimising your website to rank as high as possible on search engines like Google, thus leading to more people visiting your website.
Websites which appear higher in search results are considered to be much more credible and 98% of all searchers choose a business that is listed on Page 1 of the results! This is because people feel like the sites at the top are the best businesses.
Perfecting SEO is a highly skilled task and there are many companies out there who specialise in doing exactly that. As a starting point, choose between 10 and 30 search terms that you want your website to rank for, then start to change the meta-tags and the content on your pages to match with these search terms.
Need more advice on SEO, we have just what you need here.
5. Scout out free local advertising opportunities
For smaller businesses, most new clients come from recommendations and referrals. Partner with similar businesses and others in your industry who can recommend you to their clients and visa versa. Of course, the key to this is to make sure you don’t offer the exact same service as you.
The old-school tactics still work wonders!
6. Have a presence at relevant events/conferences
Personal growth should also be a part of your marketing strategy.
Make a proactive effort to attend industry relevant events or conferences, not only will you learn new things about the industry, but you’ll also be able to share the details and insights with your social media audience – Your content gives your audience confidence!
If marketing isn’t your strong point, this list may seem extensive, but we promise that you’ll reap the rewards if you spend time on a Marketing Plan for Your New Businesses.
Perhaps you would prefer to use an experienced marketing agency to put these golden tips in to practice and grow your business. If so, contact our team today and let us do the work for you.