At DM Design & Marketing, we specialise in SEO on the Isle of Man. Not only do we work with you to ensure that your website is fully functional, but we specialise in ensuring that your website is driven towards achieving optimal search engine results throughout each page and each piece of content that we create.
When we discuss ‘SEO’ or ‘Search Engine Optimisation’, we tend to focus in on our websites ‘keywords’ and not a great deal of anything outside of this. However, if you’ve been working tirelessly on keyword optimisation and are still not seeing the results you want, then it may be because you’re missing some of the other elements that play a part in optimising your SEO ranking.
Search engines not only rate the relevance of your keywords, but they also rank your site based on information such as the duration visitors stay, the bounce rate, broken links, pages viewed, inbound and outbound links etc.
If your target audience is on the Isle of Man then you’re fortunate to be competing in a relatively small space, but with that comes a smaller audience reach, therefore it’s vital to improve your Isle of Man SEO.
Optimising your SEO is VITAL to your business
Your website is your strongest tool for attracting new business and optimising your Isle of Man SEO will boost your online presence, thus leading to more people visiting your website.
Websites which appear higher in search results are considered to be more credible and 98% of all searchers choose a business that is listed on Page 1 of the results! This is because people feel like the sites at the top are the best businesses.
Can you afford to miss out on that much business?
Our tips to improve your Isle of Man SEO
With the click of a mouse customers now have thousands of competing businesses at their fingertips, and in today’s fast-paced society it’s imperative that we make your website stand out in order to win their business.
Here are our top tips to improve your SEO ranking.
Understand your business and your competitors
The first step when beginning any marketing attempt is to understand exactly what you offer as a business and who you’re competing with. Understand what your competitors are doing well, and what you offer clients that differentiates from your competitors. What are your client’s goals? What matters to them and how can you tap into this?
Having a clear picture of your ‘buyer persona’ gives you the ability to ensure that your business offers more valuable search engine results and more engaging content to your target audience.
Create a list of keywords; these are search terms used by your clients on search engines such as Google and are the exact terms that you need to optimise your website for, thus boosting your online presence.
When considering your keywords, you should consider each stage of the buyer’s journey: awareness, consideration, and decision. What are your perspective clients likely to be searching for at each stage?
It’s also important to find a balance between being too generic, thus competing against thousands of different websites, or being too specific and missing out on a wider audience reach.
Publish high quality, relevant content
The amount of time that visitors spend on your website can affect SEO ranking. The longer they spend on your site, the higher search engines will rank your content; this is referred to as ‘dwell time’.
When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.
Based on research, content between 2,000 – 2,500 words tends to rank the highest in search engine results.
Important to note is that when visitors bookmark your content on Chrome, it will improve the SEO ranking of your website in Google. So always ensure you provide high quality content.
Metadata is a snippet of text that serves to provide context or additional information about your content, such as, the title, the page tag or author. Metatags don’t appear on the page itself, but only in the page’s code.
Search engines crawl for metadata as well as content when they search the internet so make sure to use this to your advantage when directing the right kind of traffic to your page.
To give an added layer of trust and authority to your content you should link to other reliable sources to provide your readers with facts, figures, or more in-depth information. This not only backs up the relevancy of your content but also increases the time readers spend on your site. It is believed to send ‘trust’ signals to Google and improve your SEO.
Make sure not to add too many links that could ultimately distract the reader from your site.
Use alt tags on images and video
Always describe your visual media using alt tags, known as alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
Improve your site speed
Algorithms in search engines will rank content based on user experience and the time users spend on your site. If your site is running slow, then visitors won’t stay for long before they go back and try a different site. Having a quicker page load speed than your competitors could mean the difference in your site ranking above them on Google.
Optimise your site for mobile devices
Mobile web traffic continues to rise and has now overtaken computer and laptop devices. In fact, in 2018 52.2% of all searchers were made on a mobile device. Google recognises this trend and ranks sites accordingly.
Your website needs to be optimised for mobile users. If your website isn’t optimised for mobiles it will hinder the user experience and affect your positioning on google.
Staying on top of SEO optimisation is an ongoing task. Remember that there are hundreds of businesses competing for the same keywords as yours and being in top search results is a pretty sweet place to be.
The key to staying on top of your SEO is to continually monitor each aspect of your website and to keep your content library flowing, growing your keyword bank and offering web searchers a heap of valuable content.
Measure your analytics
When you begin to create marketing collateral you will likely have a preset idea of your target buyer; this of course is formed by the information that existed prior to your marketing campaign. Throughout the campaign you should continue to monitor your google analytics data to understand which content is performing best. This way you know which keywords you’re successfully competing for and which content your audience is interested in.
You can also start to understand whether or not you’re successfully targeting the right demographics, if not, then use this time to alter your content plan and increase your chance at success.
If you’re looking for an experienced SEO team on the Isle of Man to create a first-class website for your business and grow your sales, please contact DM Design & Marketing today. We have the team and the expertise to deliver you great results.